ANATOMY OF A VERY PERSONAL EMAIL

They knew your business.
For about half a second.

A plausible route from a public page to “I loved your work.” Open each step to see what happens, and where you can push back.

An illustrative workflow, not evidence about a particular sender. Search, retrieval and structured extraction are documented capabilities; combining them into a mailing list and a pitch is our example.

Follow the public detail5 steps

01Your public website“We make bespoke oak kitchens.”02Search & retrievalA URL becomes input.03Extracted detailsName. Niche. Contact address.04A prospect listYou become a row.05A generated pitch“I was looking through your website…”

← PreviousStep 1 of 5Next →

Tools such as Exa and Firecrawl can supply search and retrieval capabilities to an agent. That does not mean their users are necessarily sending spam. The problem is what someone chooses to do with the information.

Read the full workflow guide with primary sources, including Exa’s MCP documentation and Firecrawl’s documentation.